Referral Lead

Job summary As the primary relationship owner between Newmedica Cheshire Oaks and its external referrer network, the Referral Lead is responsible for driving sustainable growth in both NHS and private referrals, with a clear commercial focus on private revenue growth. You will build, manage and deepen trusted relationships with optometrists, GPs, referral centers and Local Optical Committees LOCs, acting as a strategic partner rather than a transactional contact. Through insight led engagement, targeted account planning and close collaboration with internal stakeholders, you will directly influence referral quality, conversion, case mix and private income growth in alignment with marketing plans. The role has direct accountability for private referral growth outcomes and will be measured by commercial impact, depth of referrer relationships and delivery against agreed KPIs. Main duties of the job Drive referral and revenue growth across Cheshire Oaks by increasing private referrals, improving conversion rates and optimising case mix, with a focus on cataract and oculoplastic services. Build and manage strategic referrer relationships, developing account plans that maximise growth opportunities and deliver agreed NHS and private KPIs. Use referral data and Power BI insights to identify trends, address challenges and implement actions that improve referral quality and revenue performance. Collaborate with Marketing and OJV Partners to deliver targeted engagement, CPD events, seminars and practice visits that strengthen referral pathways and increase awareness of patient choice. Act as a trusted advisor, championing Newmedica's brand, values and clinical excellence across the referral community. About us Newmedica is one of the leading providers of NHS ophthalmology services in England, delivering outpatient appointments, diagnostic testing and eye surgery to change lives through better sight and eye health. Were proud to have been certified as a Great Place to Work for the third year running and listed among the UKs top 30 Best Workplaces for 2026 recognition that reflects how colleagues feel about working here. Our Purpose is to change lives through better sight and eye health, and our Vision is to end avoidable sight loss in every community we serve; we live our values every dayCommercial, Courageous, Compassion, Collaborative and Curious. Details Date posted 24 September 2026 Pay scheme Other Salary £45,000 a year Contract Permanent Working pattern Full-time Reference number E0325-26-0032 Job locations Newmedica Cheshire Oaks The Oaks Office Park Ellesmere Port Cheshire CH2 4HY United Kingdom Job description Job responsibilities Role Summary As the primary relationship owner between Newmedica Cheshire Oaks and its external referrer network, the Referral Lead is responsible for driving sustainable growth in both NHS and private referrals, with a clear commercial focus on private revenue growth. You will build, manage and deepen trusted relationships with optometrists, GPs, referral centre's and Local Optical Committees LOCs, acting as a strategic partner rather than a transactional contact. Through insight led engagement, targeted account planning and close collaboration with internal stakeholders, you will directly influence referral quality, conversion, case mix and private income growth in alignment with marketing plans. The role has direct accountability for private referral growth outcomes and will be measured by commercial impact, depth of referrer relationships and delivery against agreed KPIs. Key Internal & External Relationships Internal OJV Newmedica Cheshire Oaks Partners OJV Heads of Service Newmedica Marketing Team Newmedica Engagement Community Specsavers Optical Stores and Retail Support Teams External Optometry Directors and Regional Teams Independent Optometrists and Practice Owners GPs and Medical Secretaries Practice Managers Patient Groups Local Optical Committees (LOCs) Referral Centres eg Single Point of Access run by Primary Eye Care Services Territories / ICBs Wirral Cheshire North Wales (Private only) Key Responsibilities Commercial Growth & Private Revenue Ownership Own and deliver private referral and revenue growth across designated territories. Increase private referral volumes, improve private conversion and optimise case mix. Grow, develop and manage referrers through structured account plans, identifying strategic, growth and maintenance accounts maximising impact of resource allocation. Deliver overall referral growth (NHS and private) in line with agreed KPIs, ensuring the appropriate referral mix, including a strong focus on cataract and oculoplastic. Strategic Relationship & Account Management Supporting OJV Partners with building deep, trusted, long term relationships with referrals services and referrers, positioning Newmedica Cheshire Oaks as a preferred clinical and commercial partner. Agree shared objectives and joint growth plans with key referrers. Act as a strate