PR Account Director

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a>&nbsp;</p> <p>For more information visit&nbsp;<a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and&nbsp;<a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><h3><strong>More about the role:</strong></h3> <p><strong><span data-contrast="none">Culture doesn't wait for a briefing. If you can feel where the conversation is heading before it gets there&nbsp;</span></strong><strong> </strong><strong><span data-contrast="none">and turn that instinct into work brands wish they'd thought of,&nbsp;</span></strong><strong> </strong><strong><span data-contrast="none">we should talk.</span></strong><span data-ccp-props="{"335559739":200}">&nbsp;</span></p> <p><span data-contrast="none">Burson is the world's largest communications network. In Sydney, we work like a tight, ambitious creative team with the firepower of WPP behind us — helping some of the most recognised brands on the planet earn their way into culture.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></p> <p><span data-contrast="none">We're looking for an Account Director to join our Consumer &amp; Brand team: a sharp operator </span><span data-contrast="none">with real cultural instinct, who can turn what's happening in culture into earned ideas that land</span><span data-contrast="none"> - while leading clients and inspiring a team along the way.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></p> <h3><strong></strong></h3> <h3><strong>What we're looking for:</strong></h3> <p><strong></strong></p> <p><strong></strong></p> <h3><strong></strong></h3> <p><span data-contrast="auto">Someone genuinely plugged into culture and able to spot the signals before they become obvious. You enjoy digesting the news, delving into Reddit, following social media, trends, creators and communities, and bringing your own personal interests and points of view into the creative process. You get a buzz from identifying the pulses that are about to break into popular </span><span data-contrast="auto">culture</span><span data-contrast="auto"> - </span><span data-contrast="auto">and</span><span data-contrast="auto"> using them to spark ideas brands will want to own.</span><span data-ccp-props="{"335557856":16777215,"335559739":210}">&nbsp;</span></p> <p><span data-contrast="auto">You know what's cutting through this week, who's driving the conversation and where the next thing is coming from. You've got the taste, curiosity and confidence to turn those observations into sharp, relevant creative thinking</span> <span data-contrast="auto">that drive </span><span data-contrast="auto">impact </span><span data-contrast="auto">for </span><span data-contrast="auto">clients</span><span data-contrast="auto">.</span><span data-contrast="auto"> What matters is that you're culturally switched-on, always looking beyond the obvious and rarely the last to know.</span><span data-ccp-props="{"335557856":16777215,"335559738":280,"335559739":120}">&nbsp;</span></p> <h3><strong>What you'll do:</strong></h3> <p><strong><span data-contrast="none">Client leadership</span></strong><span data-ccp-props="{"335559738":160,"335559739":80}">&nbsp;</span></p> <ul> <li data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Build trusted relationships and become a genuine strategic partner to your clients.</span> </li> <li data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Lead the development and delivery of integrated, earned-first communications campaigns. </li> <li data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Provide sharp, proactive counsel on brand, reputation and business challenges. </li> <li data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Spot emerging opportunities, risks and cultural moments - and guide clients through them. </li> <li data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Lead media, social and influencer programs, with strong relationships across every channel. </li> <li data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Turn insight, audience understanding and cultural trends into ideas that earn attention.<span data-ccp-props="{"335559739":80}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="none">Business &amp; commercial</span></strong><span data-ccp-props="{"335559738":160,"335559739":80}">&nbsp;</span></p> <ul> <li data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="none">Own planning, budgets, forecasting and financial management across your accounts.</span> </li> <li data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Keep a close eye on profitability, resourcing and opportunities to grow. </li> <li data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Contribute to new business — pitches, proposals and the ideas that win. </li> <li data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Collaborate across the agency to deliver joined-up, integrated solutions.<span data-ccp-props="{"335559739":80}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="none">Leadership &amp; team development</span></strong><span data-ccp-props="{"335559738":160,"335559739":80}">&nbsp;</span></p> <ul> <li data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="none">Lead, coach and inspire your team to do the best work of their careers.</span> </li> <li data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1">Give regular, honest feedback and back your people's development. </li> <li data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1">Foster a collaborative, inclusive, high-performance culture. </li> <li data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1">Champion Burson's values and add to the energy of the place.<span data-ccp-props="{"335559739":80}">&nbsp;</span></li> </ul> <p><strong></strong></p> <h3><strong>About you:</strong></h3> <p><strong></strong></p> <ul> <li><span class="TextRun SCXW47755814 BCX0" lang="EN-AU" data-contrast="none"><span class="NormalTextRun SCXW47755814 BCX0">Around 8–10 years' experience in PR, </span><span class="NormalTextRun SCXW47755814 BCX0">communications</span><span class="NormalTextRun SCXW47755814 BCX0"> or integrated marketing, ideally agency-side.</span></span><span class="EOP Selected SCXW47755814 BCX0" data-ccp-props="{"335559739":80}">&nbsp;</span></li> <li><span class="TextRun SCXW11629409 BCX0" lang="EN-AU" data-contrast="none"><span class="NormalTextRun SCXW11629409 BCX0">A strong </span><span class="NormalTextRun SCXW11629409 BCX0">track record</span><span class="NormalTextRun SCXW11629409 BCX0"> across consumer, lifestyle, FMCG, retail or brand programs.</span></span><span class="EOP Selected SCXW11629409 BCX0" data-ccp-props="{"335559739":80}">&nbsp;</span></li> <li><span class="TextRun Highlight SCXW267131288 BCX0" lang="EN-AU" data-contrast="none"><span class="NormalTextRun SCXW267131288 BCX0">A genuine cultural point of view </span><span class="NormalTextRun SCXW267131288 BCX0">-</span> <span class="NormalTextRun SCXW267131288 BCX0">you're</span><span class="NormalTextRun SCXW267131288 BCX0"> tapped into what Australia is talking about, from the mainstream to the niche, and you bring that instinct into the work.</span></span><span class="EOP Selected SCXW267131288 BCX0" data-ccp-props="{"335559739":80}">&nbsp;</span></li> <li><span class="TextRun Highlight SCXW147369926 BCX0" lang="EN-AU" data-contrast="none"><span class="NormalTextRun SCXW147369926 BCX0">Instinct for earned creative and real fluency in social &amp; influence </span><span class="NormalTextRun SCXW147369926 BCX0">-</span><span class="NormalTextRun SCXW147369926 BCX0"> you understand how ideas travel through media and creators.</span></span><span class="EOP Selected SCXW147369926 BCX0" data-ccp-props="{"335559739":80}">&nbsp;</span></li> <li><span class="TextRun SCXW138954930 BCX0" lang="EN-AU" data-contrast="none"><span class="NormalTextRun SCXW138954930 BCX0">Exceptional client and stakeholder management skills.</span></span><span class="EOP Selected SCXW138954930 BCX0" data-ccp-props="{"335559739":80}">&nbsp;</span></li> <li><span class="TextRun SCXW19111971 BCX0" lang="EN-AU" data-contrast="none"><span class="NormalTex