Senior Director, Digital Marketing

<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 1">The Opportunity</span></span></strong><span data-ccp-props="{"335559738":320,"335559739":160}">&nbsp;</span></p> <p><span data-contrast="none">Digital marketing has been fundamentally restructured by AI — and we need a leader who doesn't just understand that shift, but is actively shaping it. This is not a role for someone catching up; it's for someone who's already operating in the new paradigm.</span><span data-ccp-props="{"335559739":160}">&nbsp;</span></p> <p><span data-contrast="none">As Senior Director of Digital Marketing, you will own AvePoint's end-to-end digital presence and performance — from how we're discovered by AI answer engines to how we convert pipeline on the website. You'll lead SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy, building a fully AI-powered digital org that stays ahead of the curve on every front.</span><span data-ccp-props="{"335559739":200}">&nbsp;</span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 1">What You'll Own</span></span></strong><span data-ccp-props="{"335559738":320,"335559739":160}">&nbsp;</span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Answer Engine Optimization (AEO) &amp; GEO</span></span></strong><span data-ccp-props="{"335559738":280,"335559739":120}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Define and lead AvePoint's strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Build AEO accountability frameworks: benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs across contributing teams.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase AvePoint's citation frequency in AI answer surfaces.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Stay 6–12 months ahead of platform changes — from structured data to semantic search to agent-based browsing — and translate emerging signals into actionable strategy.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">SEO Strategy &amp; Organic Performance</span></span></strong><span data-ccp-props="{"335559738":280,"335559739":120}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Own organic search strategy across the full funnel — from brand and category terms to long-tail buying-stage content — with direct ownership of Ahrefs (Brand Radar) and GA4 reporting.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Lead technical SEO: site architecture, Core Web Vitals, crawlability, schema markup, and content velocity programs.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="none">Build AI-assisted content workflows that accelerate topical authority without sacrificing quality signals or E-E-A-T.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="none">Establish and track SEO/GEO channel benchmarks across impressions, clicks, and campaign members as part of the full marketing funnel measurement model.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Paid Media &amp; Performance Marketing</span></span></strong><span data-ccp-props="{"335559738":280,"335559739":120}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="none">Oversee paid media investment across Google, LinkedIn, display, and programmatic — with direct accountability for MQL volume, cost per MQL (benchmark: $4K), and SAL conversion rates.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1"><span data-contrast="none">Deploy AI-native campaign management: automated bidding, creative testing at scale, predictive audience modeling, and intent signal integration from 6sense and Clearbit Reveal.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="none">Partner with RevOps and Analytics to connect paid spend to pipeline attribution as the attribution model matures (Dreamdata evaluation in progress).</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1"><span data-contrast="none">Manage paid media budgets with rigor — optimizing channel mix across regions (AMER, EMEA, ANZ) and product categories (AI Governance, Resilience).</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Website &amp; Conversion Rate Optimization (CRO)</span></span></strong><span data-ccp-props="{"335559738":280,"335559739":120}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1"><span data-contrast="none">Own the AvePoint website as a revenue-generating asset: information architecture, UX, messaging alignment, and conversion performance across all campaign and product landing pages.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="14" data-aria-level="1"><span data-contrast="none">Lead CRO programs — A/B testing, personalization (in partnership with 6sense and Clearbit), and conversion path optimization — with GA4 and pipeline as the primary success metrics.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="15" data-aria-level="1"><span data-contrast="none">Collaborate with Product Marketing on solution and persona-based web journeys; with Brand on design system consistency; and with Demand Gen on campaign landing page performance.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="16" data-aria-level="1"><span data-contrast="none">Evaluate and integrate AI tools for dynamic content, intelligent chat, and web personalization to improve engagement and self-service pipeline creation.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Building an AI-Powered Digital Org</span></span></strong><span data-ccp-props="{"335559738":280,"335559739":120}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="17" data-aria-level="1"><span data-contrast="none">Model and enforce AI proficiency standards across the Digital Marketing team — targeting L4 proficiency (The Neuron's 5-Level Framework) by year-end, with at least one L5 agent deployed.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span data-contrast="none">Identify, pilot, and scale AI tools across every digital function: content generation, keyword research, ad creative testing, reporting automation, and audience intelligence.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="19" data-aria-level="1"><span data-contrast="none">Create a culture of continuous learning and experimentation — running fast, documenting what works, and distributing knowledge across the broader growth marketing org.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","